Press release submission can help you gain exposure for your website and build authoritative links. Distributing press releases on the Internet is one of the best ways to boost your search engine rankings and drive targeted traffic to your site. As part of your overall search engine optimization strategy, there are several reasons why this service can be beneficial: get backlinks from websites that find you via a news release, earn one way links from well established sources, and get indexed in directories that redistribute news releases.
Many webmasters and public relations professionals use news wires - sites that publish and distribute press releases. Some of these websites have high page rank and attract thousands of visitors every day. Many journalists use news wires to find content for their next articles. These sites are usually treated with a lot of trust and respect by their readers.
A well written press release should get in front of the eyes of bloggers, news reporters and other industry experts. Press releases go beyond email marketing. Google News and other reputable sites regularly collect and publish stories that are taken directly from news wires. The more people republish your news release, the more backlinks you will get. Using news releases to get the word out has long been an effective way of advertising your products and services.
There are many news sites on the web, and picking the right one will make the difference. It is recommended to mix up the sites you use to send a press release. Do proper research to find those that can work the best for your business and link building strategy. Keep in mind that some news sites will check to make sure that your release is unique, so make sure you publish on those sites first. Use keyword-rich anchor text in your links in order to get the best results in terms of SEO.
When you write news releases, identify one keyword that you want to rank for. Place that keyword in the title of the page and in the body. Make sure the keyword you choose is relevant to your website and receives a decent amount of monthly traffic. The keyword should be included at least once in the "About" section and one to three times in the body of the press release. Create a compelling title that grabs people's attention and encourages them to link to you. Only distribute newsworthy press releases and don't link to the same page more than once.
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