Friday, December 7, 2012

Back Link Building: How to Find Quality Links


It is widely understood amongst webmasters that if you want your site to rank well in the search engines you have to get links that point at it. Unfortunately finding the links that you need is not easy. Go to any webmaster forum and there will be all kinds of discussion on how to find links, in truth they are not that hard to get.

The reason that people find it so hard to get links for their site is not that it is hard to find places to get them from, it is that getting them requires work. Most people are looking for the easiest possible way to get hundreds of links pointing at their site, this approach has little value these days. The important thing today is getting links that come from quality sites. In order to get those links you need to provide high quality content, most people are either unable or unwilling to do this.

In order to get links for your site the first step is to write an article that is relevant to the topic of your site. You want to make sure that this article is well written and offers quality content. It does not have to be particularly long as long as the information that it offers is useful. The days when you could fill the internet with poorly written articles as a way to get links are long gone, you have to offer an article that somebody else would be proud to have on their site.

Once you have your article written the first thing that you are going to want to do is to submit your article to an article directory. This is a site that allows other people to use the content that you have provided on their site. In exchange for providing this content you get to put your link in the resource box so that every time your article gets republished you will get a link. It is important to understand that you are not after the link from the article directory, this is of very limited value. The links that you want are the ones that you get when the article is published on other sites. This is why you need to have quality content, nobody is going to put your article on their site if it is no good.

An even better option that you may want to try to get quality links for your site is to contact webmasters yourself and offer your article to them. This can be more useful than using an article directory since you will likely get your link on better quality sites. It does however take some more effort to find and contact the owners of those sites.

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